The story of the Macintosh
A trivia video about the history of the Macintosh, from the failures of the Apple III and the Lisa to the legendary “1984” commercial. Script, editing and motion design built to hold attention and turn a technical subject into an engaging story.
About the project
This video tells the story of the Macintosh: how Apple, pressured by the sales failures of the Apple III and the Lisa, bet on a graphical interface accessible to everyone leading up to the legendary “1984” commercial, directed by Ridley Scott, which secured its place in tech history.
The challenge was to turn a technical subject into a clear and engaging story. I worked on the editing pace, the motion design and the visual elements to guide the viewer from start to finish, keeping their attention at every turn of the story.
The result is a dynamic video with its own identity, showing in practice how script, editing and motion design work together to tell a good story.
Project developed in Photoshop and After Effects.
