lore.invest
A motion design and visual identity package developed on my own initiative for the financial education content creator lore.invest.
About the project
I have followed financial education creators for a long time, and lore.invest is a reference in the field. To show in practice how motion design could elevate her communication, I developed a complete visual identity package on my own:
Opening and closing bumpers, animated graphic elements and transitions, designed to reinforce the clarity and trust her content already conveys.
The project started as a spontaneous partnership pitch, combining brand study and motion design applied to a niche I follow closely.
